QNB Qatar National Bank SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 2309
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SWOT Analysis of QNB Qatar National Bank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Qatar National Bank (QNB)

Parent Company

Qatar National Bank (QNB)

Category

Banking

Sector

Financial services

Tagline/ Slogan

Together Forward

USP

Bank focusing on improving customer experience  through operational excellence

STP

Segment

Institutional and individual clients

Target Group

Private individuals, SME’s , Large Corporate , Government institutions in need of financial assistance

Positioning

Qatar’s leading bank offering diversified financial services

SWOT Analysis

Strengths

1. Largest Bank in Middle East and North Africa in terms of total assets, net profits
2. Strong presence in Middle East
3. Largest bank in Qatar in terms of market share, customer base and number of branches
4. Highest rated bank in the world
5. Has its offices and presence in over 15 countries

Weaknesses

1. Not much presence in southern parts of Africa, Americas and Europe
2. Slow down in deposit growth affecting the bank’s operations

Opportunities

1. High opportunity to expand in other African countries through acquisitions
2. Demand for bond market in Qatar and Middle East will propel bank’s growth
3.Growth in Islamic banking will help in bank’s growth

Threats

1. Decrease in foreign investments in Qatar and Middle East affecting the bank
2. Dependency on foreign banks for funds and loans is a major threat in the current uncertain global markets

Competition

Competitors

1. The Commercial Bank of Qatar
2. National Bank of Abu Dhabi
3. HSBC

4. Doha Bank



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