QNB Qatar National Bank SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 2648
Advertisements

SWOT Analysis of QNB Qatar National Bank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Qatar National Bank (QNB)

Parent Company

Qatar National Bank (QNB)

Category

Banking

Sector

Financial services

Tagline/ Slogan

Together Forward

USP

Bank focusing on improving customer experience  through operational excellence

STP

Segment

Institutional and individual clients

Target Group

Private individuals, SME’s , Large Corporate , Government institutions in need of financial assistance

Positioning

Qatar’s leading bank offering diversified financial services

SWOT Analysis

Strengths

1. Largest Bank in Middle East and North Africa in terms of total assets, net profits
2. Strong presence in Middle East
3. Largest bank in Qatar in terms of market share, customer base and number of branches
4. Highest rated bank in the world
5. Has its offices and presence in over 15 countries

Weaknesses

1. Not much presence in southern parts of Africa, Americas and Europe
2. Slow down in deposit growth affecting the bank’s operations

Opportunities

1. High opportunity to expand in other African countries through acquisitions
2. Demand for bond market in Qatar and Middle East will propel bank’s growth
3.Growth in Islamic banking will help in bank’s growth

Threats

1. Decrease in foreign investments in Qatar and Middle East affecting the bank
2. Dependency on foreign banks for funds and loans is a major threat in the current uncertain global markets

Competition

Competitors

1. The Commercial Bank of Qatar
2. National Bank of Abu Dhabi
3. HSBC

4. Doha Bank


Search & Explore : BrandGuide

Browse marketing analysis of more brands and companies similar to QNB Qatar National Bank. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.


Advertisements

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:

Similar Brands in the same Sector: