Swedbank SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 1672
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SWOT Analysis of Swedbank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Swedbank

Parent Company

Swedbank AB

Category

Banking

Sector

Financial services

Tagline/ Slogan

Swedbank – beyond financial growth

USP

We believe in a traditional banking model focused on close customer relationships and advice

STP

Segment

Institutional  and individual clients

Target Group

Private individuals, small and medium sized companies, corporate clients

Positioning

Bank helping people and businesses to achieve a solid financial stability

SWOT Analysis

Strengths

1. Leading bank in Nordic – Baltic region serving more than 9.5 million retail customers and over 630,000 corporate customers
2. One of the top 4 banks in Sweden with over 17,000 employees
3. Swedbank is the Most Reputable Large Company in Estonia 2012
4. Dividend yield is greater than the industry and sector scores

5. Return on Equity (ROE) is high when compared to industry and sector scores

6.Swedbank has the highest capital ratio of any of the Nordic banks

Weaknesses

1. Significant revenue comes from retail banking and less revenue comes from other offerings
2.Return on Assets (ROA) is below the industry and sector scores

Opportunities

1. High opportunity to expand into other European countries through acquisitions
2.Can leverage the acquisition of Allied Irish’s mortgage portfolio to expand in Latvia and increase business
3.High opportunity to grow in Corporate banking to compete with other Swedish banks

Threats

1. Uncertainty in Euro zone
2. Regulatory changes in Euro zone will affect the bank
3. Increase in competition from other European banks

Competition

Competitors

1. Nordea Bank AB
2. SEB
3.Handelsbanken



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