Samba Financial Group SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 1474

SWOT Analysis of Samba Financial Group with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Samba Financial Group

Parent Company

Samba Financial Group




Financial services

Tagline/ Slogan

World Class Banking


Bank focusing on excellence of its products and services through innovation



Institutional and individual clients

Target Group

Private individuals, ladies, SME’s, corporate bodies in need of customized financial solutions


A one – stop Saudi bank offering full financial services

SWOT Analysis


1. Best bank in Saudi Arabia as per Global Finance
2. Best Investment bank in the Middle East as per Global Finance
3. Pioneer in mobile and online banking
4. Largest in Saudi Arabia in terms of number of branches and ATM’s

5. Bank specializing in Islamic banking in Saudi Arabia


1. Very High dependence on Islamic banking is a major weakness
2. Less income comes from Treasury and Investment banking divisions
3. Limited global presence is curbing its opportunities


1. Increase in mobile banking will increase the customer base
2. High opportunity to grow its presence in Africa to compete with other Middle East banks
3. High opportunity to grow in investment banking area through acquisitions


1. Ongoing global uncertainty
2. Political and regulatory changes in Saudi and the Middle East will affect the bank

3. Entry of foreign banks is a major threat



1. Al-Rajhi Bank
2. National Commercial Bank
3. HSBC Saudi Arabia


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