Posted in Banking & Financial Services, Total Reads: 745
SWOT Analysis of Tokyo Tomin Bank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Tokyo Tomin Bank
Tokyo Tomin Bank Limited
Banking and Financial Services
Vital and dynamic bank
For serving the funding needs of small and medium-sized enterprises and Individualsin Tokyo and immediately adjacent areas.
Individuals and Companies.
To provide essential financial services to small businesses (including sole proprietorships) in this region, taking advantage of the wealth of business opportunities offered by the Tokyo market.
1. A network of around 70 branches and 6 regional offices. 2. Has an employee base of around 2000. 3. Features in the Forbes list of Global 2000 Leading Public companies. 4. The credit rating outlook is stable.
1. Japanese govt or any local govt has no share in it. 2. Low credit risk diversification. 3. Deteriorating business conditions for SMEs caused by the disaster which in turn is making the portfolio of the bank weak.
1.Need to expand its operations into the Chinese territory. 2.Can open up wealth management services in Qatar, Kuwait and Bahrain. 3.Can open up a new subsidiary for Islamic finance operations in Malaysia, Indonesia, Gulf nations, Sudan, Tanzania etc.
1.The Japanese economy has been hugely devastated by the recent Earthquakes. 2.Restricted supply of electricity due to the damage caused to the Nuclear power plants by the Massive earthquake. 3.Supply chains are not being able to perform at their optimum levels due to the severe floods in Thailand.
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