Oita Bank SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 743
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SWOT Analysis of Oita Bank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Oita Bank

Parent Company

Oita Bank Group

Category

Banking

Sector

Banking and Financial Services

Tagline/ Slogan

-

USP

Contributes significantly to the economic growth and prosperity of Oita Prefecture and the greater Kyushu region.

STP

Segment

For the people who want standard banking services.

Target Group

Individual and Corporate Clients

Positioning

Strives to enhance its management structure and extend its menu of financial services to contribute to the region’s prosperity.

SWOT Analysis

Strengths

1. The bank serves the southwestern Kyushu area of Japan. It also has representative offices in Hong kong andTokyo.
2. It serves it’s customers through a network of 103branches.
3. Has an employee base of 1,885.
4. It has been listed in the Forbes Global 2000 leading Public companies.

Weaknesses

1.Comparitevly, limited revenue streams.
2.Weaker recovery of loans

Opportunities

1.Possible strategic alliance with automobile and tech companies in the Oita region to provide them with the necessary finance.
2.Expansion into the Chinese territory by opening up several branches in the Greater China region.
3.Opportunity to launch regional banking services in Philippines and Bangladesh and other geographical locations

Threats

1.Stagnation in the Japanese economy.
2.Restricted supply of electricity due to the damage caused to the Nuclear power plants by the Massive earthquake.
3.Supply chains are not being able to perform at their optimum levels due to the severe floods in Thailand.

4.Intensifying cross regional competition.

5.Catastrophies in Japan

Competition

Competitors

1.The Shizuoka Bank, Ltd.
2.The Towa Bank, Ltd.
3.Aozora Bank, Ltd.



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