Bank of Nagoya SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 724

SWOT Analysis of Bank of Nagoya with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Bank of Nagoya

Parent Company

Bank of Nagoya Group




Banking and Financial Services

Tagline/ Slogan

Fostering regional prosperity


Gives greater importance to compliance



For the fulfillment of needs of people of Nagoya region.

Target Group

Businesses and Individuals.


Bank is working to reinvent itself with themanagement and employees working together in the aim of fulfilling our corporate social responsibility as the leading bank in the region and brings satisfaction to all.

SWOT Analysis


1. It has more than 110+ branches in Japan and it also has two representative offices in China.
2. The bank has a strong employee base around 2200.
3. The Bank is the only regional bank headquartered in the three prefectures of the Tokai region and the only one among member banks of the Second Association of Regional Banks in Japan to have an overseas branch.
4. The Bank is looking forward to supporting business in China under their two-office organization.


1. Huge obligation of retirement pension
2. Regional bank that is well placed in Aichi prefecture but lacks physical branch level interaction in other prefectures.


1.Financial advisory services to entrepreneurs and SMEs.
2.They can start providing Chinese-yuan denominated transactions in China.
3.Infrastructure lending to Chinese firm

4. Expansion to other geographical locations


1.Greater uncertainty regarding the future of Japan’s economy.
2.Factors such as the soaring price of raw materials, and difficulties in

procuring materials and ingredients are impacting a broad range of industries in the Aichi prefecture where the bank is based.
3.There is a looming problem concerning nuclear power plants.



1.The Bank of Kyoto, Ltd.
2.The Bank of Yokohama, Ltd.
3.The Chiba Bank, Ltd.


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