Posted in Banking & Financial Services, Total Reads: 821
SWOT Analysis of Bank of Nagoya with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Bank of Nagoya
Bank of Nagoya Group
Banking and Financial Services
Fostering regional prosperity
Gives greater importance to compliance
For the fulfillment of needs of people of Nagoya region.
Businesses and Individuals.
Bank is working to reinvent itself with themanagement and employees working together in the aim of fulfilling our corporate social responsibility as the leading bank in the region and brings satisfaction to all.
1. It has more than 110+ branches in Japan and it also has two representative offices in China. 2. The bank has a strong employee base around 2200. 3. The Bank is the only regional bank headquartered in the three prefectures of the Tokai region and the only one among member banks of the Second Association of Regional Banks in Japan to have an overseas branch. 4. The Bank is looking forward to supporting business in China under their two-office organization.
1. Huge obligation of retirement pension 2. Regional bank that is well placed in Aichi prefecture but lacks physical branch level interaction in other prefectures.
1.Financial advisory services to entrepreneurs and SMEs. 2.They can start providing Chinese-yuan denominated transactions in China. 3.Infrastructure lending to Chinese firm
4. Expansion to other geographical locations
1.Greater uncertainty regarding the future of Japan’s economy. 2.Factors such as the soaring price of raw materials, and difficulties in
procuring materials and ingredients are impacting a broad range of industries in the Aichi prefecture where the bank is based. 3.There is a looming problem concerning nuclear power plants.
1.The Bank of Kyoto, Ltd. 2.The Bank of Yokohama, Ltd. 3.The Chiba Bank, Ltd.
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