Arab Banking Corporation SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 1820
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SWOT Analysis of Arab Banking Corporation with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Arab Banking Corporation

Parent Company

Arab Banking Corporation (Central Bank of Libya)

Category

Banking

Sector

Banking and Financial Services

Tagline/ Slogan

Strengths and Resilience.

USP

International Universal bank

STP

Segment

People with diverse banking needs like Retail, Treasury and Wholesale Banking.

Target Group

Individual and Corporate Customers

Positioning

To become a leading Universal Bank in MENA that delivers superior shareholder returns, provides distinctive service and products to its customers, and is able to attract, develop and retain top talent.

SWOT Analysis

Strengths

1. Arab banking Corporation’s network spreads over Twenty One countries in the MENA and GCC, Europe, the Americas and Asia.
2. It has got the support of the Arab world as itsmajor shareholders are the Central Bank of Libya and Kuwait Investment Authority.
3. Stable rating outlook.
4. It is a universal bank

5. Large Geographic reach and strong financial position backed by steadfast shareholder support.

Weaknesses

1. Libyan assets were frozen by UN, and then the Arab banking corporation had to take special permission to operate. Any such problems could surface again.
2. Presence which is mainly in Islamic nations which are oil rich and are exporters of either oil or natural gas. Any adverse news in the commodity markets can affect the banking profits.
3. Comparitevly, not a strong player in the retail business.

Opportunities

1.They can expand branch network in the MENA to acquire retail customer base.
2.They can setup Wholesale and Wealth Management Services in a country like India where the income levels are rising.
3.They can expand their Islamic banking services to India, a nation having considerable amount of Population following Islam and to Malaysia and Indonesia also.

Threats

1.Political instability in Bahrain.
2.Increasing Euro zone crisis.
3.Increasing protests leading to non functioning of the company.

Competition

Competitors

1.Al Rajhi Banking & Investment Corp.
2.Arab Bank plc
3.Ahli United Bank B.S.C.



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