Aozora Bank SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 890
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SWOT Analysis of Aozora Bank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Aozora Bank

Parent Company

Aozora Bank, Ltd

Category

Banking

Sector

Financial services

Tagline/ Slogan

-

USP

Truly valuable customized  financial solutions  to clients through sophisticated and flexible planning

STP

Segment

Institutional and individual clients

Target Group

Private individuals, SME’s, large corporate and financial institutions in need of customized financial solutions

Positioning

Providing varied and customized financial solutions which best suit customers

SWOT Analysis

Strengths

1. Pioneer in retail banking in Japan
2. One of the strongest capital positions among the Japanese banks
3. Strong position in terms of liquidity
4. Offers a broad range of financial services including specialty finance
5. Has its presence felt in 5 overseas centers

Weaknesses

1. Limited presence in Japan and less global penetration
2. Dependence only on the Japanese market hence limited diversification compared to leading global banks

Opportunities

1. High opportunity to expand in Japan
2. Growth in Internet banking will help in increasing the customer base
3. High opportunity to grow in specialty finance area and commercial banking
4. Tie-up with international banks to go global

Threats

1. Decreasing investment activity in Japan
2. Macroeconomic scenario across the world affecting the banking business
3. Regulatory changes in Japan affecting the bank

Competition

Competitors

1. Mizuho Financial Group
2. Sumitomo Trust and Banking
3. Mitsui Trust Holdings


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