1. Expanding workforce: 12,500 employees and counting 2. Strong financials and brand presence in USA, Switzerland, UK and 18 other countries 3. Government backing: government as the largest single shareholder 4. History of business across Israel and twenty one other nations
1. Business concentrated across Israel and Australia mainly 2. High risk owing to political intervention and instability
1. Scope of setting up more global centres 2. Getting more customers through increased offerings 3. Tie-up with leading banks across the world to increase brand presence
1. Prone to legal changes 2. Intensifying competition from global players.
3. Hovering Eurozone crisis posses a huge risk to the bank due to international investments.
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