Bank Leumi SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 881

SWOT Analysis of Bank Leumi with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Bank Leumi

Parent Company

Anglo Palestine Company




Banking and Financial Services

Tagline/ Slogan

Yours success is key to ours


Israel's leading commercial bank



Individual and enterprises

Target Group

Individual and enterprises looking for retail banking services


Credit cards, consumer banking, corporate banking, finance and insurance, investment banking, mortgage loans, private banking, private equity, savings, Securities, asset management, wealth management

SWOT Analysis


1. Expanding workforce: 12,500 employees and counting
2. Strong financials and brand presence in USA, Switzerland, UK and 18 other countries
3. Government backing: government as the largest single shareholder
4. History of business across Israel and twenty one other nations


1. Business concentrated across Israel and Australia mainly
2. High risk owing to political intervention and instability


1. Scope of setting up more global centres
2. Getting more customers through increased offerings
3. Tie-up with leading banks across the world to increase brand presence


1. Prone to legal changes
2. Intensifying competition from global players.

3. Hovering Eurozone crisis posses a huge risk to the bank due to international investments.



1.First International Bank of Israel

2.Bank of America Corporation

3. Citigroup Inc.

4. Bank of Hapoalim


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