Bank of East Asia BEA SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 2911
Advertisements

SWOT Analysis of Bank of East Asia BEA with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Bank of East Asia BEA

Parent Company

The Bank of East Asia Limited

Category

Banking

Sector

Banking and Financial Services

Tagline/ Slogan

Provide best in class financial services, always demanding the highest level of professionalism and integrity of ourselves (mission)

USP

Largest independent local bank and the third largest bank in Hong Kong

STP

Segment

Individuals and enterprises

Target Group

Individuals and enterprises looking for financial services and retail banking

Positioning

Financial Services, Consumer Banking, Corporate Banking

SWOT Analysis

Strengths

1. Robust market image and strong Market capitalization
2. Distribution network: 90+ retail branches in Hong Kong, as well as 60 in mainland China and 30 in the United States, Canada and Britain.
3. Strong workforce: the bank employs more than 10,800 people
4. Inorganic growth: Acquisitions of many many has strengthened its position
5. Good visibility in Hong Kong and China

Weaknesses

1. Alleged rumors about stability caused an issue
2. Dependent on volatile financial market for revenue and limited global presence

Opportunities

1. More acquisitions and partnerships on global scale
2. Increase in service offerings can attract customers
3. Tie-up with international banks to tap more markets and penetrate with their services

Threats

1. Prone to government and legal interventions.
2. Can be adversely impacted by global crisis, due to financial linkage with financial institutions across globe.
3. Increasing competition from local and global players.

Competition

Competitors

1. HSBC
2.Hang Seng Bank
3. ICBC Asia Limited

4.Bank of Communications

5. BOC Hong Kong



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.


Similar Brands in the same Sector: