Bank of Hapoalim SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 752
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SWOT Analysis of Bank of Hapoalim with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Bank of Hapoalim

Parent Company

Bank of Hapoalim

Category

Banking

Sector

Banking and Financial Services

Tagline/ Slogan

Leading Growth Together

USP

Offer highly personalized services tailored to the needs of clients

STP

Segment

Individuals and enterprises

Target Group

Individuals and enterprises looking for retail and investment banking

Positioning

Credit cards, consumer banking, corporate banking, finance and insurance, investment banking, mortgage loans, private banking, private equity, savings, Securities, asset management, wealth management

SWOT Analysis

Strengths

1. Strong workforce: the bank has over 14,000 employees worldwide.
2. Global presence: Presence across UK, North America, Europe and Australia.
3. Strong financials and good brand image
4. Pioneer in industry: One of Israel’s largest bank

Weaknesses

1. Prone to security tensions of the nation
2. Dependent on volatile financial market for revenue. Hence there is  pressure on profit margins

Opportunities

1. Growth through increase in financial services and offerings.
2. Achieving inorganic growth through mergers and partnerships.
3. Tie-up with global leading banks for penetrating untapped markets

Threats

1. Can be impacted by government and legal interventions.
2. Increasing competitors in form of emerging local and global players.
3. Can be impacted by a global crisis.

Competition

Competitors

1.First International Bank of Israel

2.Bank of America Corporation

3.Citigroup Inc.

4. Bank Leumi



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