Bank of Yokohama SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 747
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SWOT Analysis of Bank of Yokohama with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Bank of Yokohama

Parent Company

The Bank of Yokohama Ltd

Category

Banking

Sector

Financial services

Tagline/ Slogan

Afresh

USP

Customized solutions through traditional banking and trust

STP

Segment

Institutions and individuals

Target Group

Private individuals, SME’s, corporate customers

Positioning

To become an attractive financial institutions for customers, shareholders, employees and local communities

SWOT Analysis

Strengths

1. Strong presence in Japan
2. Specializes in asset management
3. Offers diversified financial services
4. Adequate capital to cover its risk exposure
5. Has a skilled and dedicated work force of over 4500 employees

Weaknesses

1. Over-dependence on the Japanese market, which is more or less saturated with a lot of competitors
2. Limited global tie-ups and lacks good global presence compared to leading international global banks

Opportunities

1. Increase in investment activity in Japan will propel the growth
2. Growth in Japanese banking industry
3. High population growth likely to sustain high economic growth in Kanagawa Prefecture and southwestern Tokyo

Threats

1. Intense competition in the Japanese financial services industry likely to affect market share
2. Increasing regulatory spending
3.Macro economic policies across the world affecting the banking operations

Competition

Competitors

1. Mizuho Financial Group
2. Mitsubishi UFJ Financial Group
3. Sumitomo Mitsui Financial Group



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