Posted in Banking & Financial Services, Total Reads: 806
SWOT Analysis of Bank of Yokohama with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Bank of Yokohama
The Bank of Yokohama Ltd
Customized solutions through traditional banking and trust
Institutions and individuals
Private individuals, SME’s, corporate customers
To become an attractive financial institutions for customers, shareholders, employees and local communities
1. Strong presence in Japan 2. Specializes in asset management 3. Offers diversified financial services 4. Adequate capital to cover its risk exposure 5. Has a skilled and dedicated work force of over 4500 employees
1. Over-dependence on the Japanese market, which is more or less saturated with a lot of competitors 2. Limited global tie-ups and lacks good global presence compared to leading international global banks
1. Increase in investment activity in Japan will propel the growth 2. Growth in Japanese banking industry 3. High population growth likely to sustain high economic growth in Kanagawa Prefecture and southwestern Tokyo
1. Intense competition in the Japanese financial services industry likely to affect market share 2. Increasing regulatory spending 3.Macro economic policies across the world affecting the banking operations
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