Bank of Greece SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 1295
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SWOT Analysis of Bank of Greece with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Bank of Greece

Parent Company

Bank of Greece

Category

Banking

Sector

Financial services

Tagline/ Slogan

To ensure the stability of the general price level (statute)

USP

Central bank of the country

STP

Segment

Institutional clients

Target Group

Banks and Government bodies

Positioning

Part of Eurosystem engaged in formulation of monetary polices

SWOT Analysis

Strengths

1. Greece’s national central bank
2. Treasurer and fiscal agent for the Greek government
3. Responsible for supervising private insurance companies
4. Power to advise Government on its economic policy
5. Nationwide network of 18 branches, 38 agencies and 8 outlets
6. Tasks such as Monetary policy, Foreign exchange and reserve assets, Payment and settlement systems, Financial stability, Statistics,

Banknotes and coins etc are undertaken

Weaknesses

1. Government’s interference in regulatory policy changes
2. High dependence on ECB for formulation of economic policies

Opportunities

1. Opportunity to make new banking policies within Greece
2. Opportunity to grow and modify the current banking system in Greece

Threats

1. Uncertainty in Euro zone
2. Changes in political and economic policies in Greece affecting bank’s operations
3. Regulatory changes made by ECB can affect the bank

Competition

Competitors

1.Banca  d’Italia

2. Deutsche Bundesbank

3. Banque de France


The table above concludes the Bank of Greece SWOT analysis along with its marketing strategy and brand parameters.

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