Posted in Banking & Financial Services, Total Reads: 1137
SWOT Analysis of Bank of Greece with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Bank of Greece
Bank of Greece
To ensure the stability of the general price level (statute)
Central bank of the country
Banks and Government bodies
Part of Eurosystem engaged in formulation of monetary polices
1. Greece’s national central bank 2. Treasurer and fiscal agent for the Greek government 3. Responsible for supervising private insurance companies 4. Power to advise Government on its economic policy 5. Nationwide network of 18 branches, 38 agencies and 8 outlets 6. Tasks such as Monetary policy, Foreign exchange and reserve assets, Payment and settlement systems, Financial stability, Statistics,
Banknotes and coins etc are undertaken
1. Government’s interference in regulatory policy changes 2. High dependence on ECB for formulation of economic policies
1. Opportunity to make new banking policies within Greece 2. Opportunity to grow and modify the current banking system in Greece
1. Uncertainty in Euro zone 2. Changes in political and economic policies in Greece affecting bank’s operations 3. Regulatory changes made by ECB can affect the bank
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