Bank of Ireland SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 2615

SWOT Analysis of Bank of Ireland with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Bank of Ireland

Parent Company

Bank of Ireland Group




Financial services

Tagline/ Slogan

Understanding Banking


Bank offering  services driven by traditions and relationships



Institutions  and individuals

Target Group

Private individuals, SME’s, large corporate customers


An Irish bank offering diversified financial services to customers with high level of commitment

SWOT Analysis


1. Bank specializes in retail and commercial banking
2. One of the top 4 banks in Ireland
3. Strength in domestic franchise sustained by strong distribution network
4. Strong workforce of over 15,000 employees
5. Has expanded in Great Britain by acquisition of other banks
6. Good marketing and visibility through sports sponsorships


1. No global tie-ups and limited international presence, and mainly dependence of Ireland
2. Limited wholesale funding access forcing reliance on support from monetary authorities


1. Growth in retail banking and online banking will increase the customer base
2. Opportunity to grow in UK market  and Baltic markets


1. High systemic risk in Irish banking industry
2. Challenging economic conditions in Ireland
3.Uncertainty in Euro zone and regulatory changes across the world



1. Ulster Bank
2. National Irish Bank
3. Allied Irish Bank


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