National Bank of Belgium SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 1067
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SWOT Analysis of National Bank of Belgium with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

National Bank of Belgium

Parent Company

Banque Nat de Belgique (National Bank of Belgium)

Category

Banking

Sector

Banking and Financial Services

Tagline/ Slogan

-

USP

One of the reputed banks across Europe

STP

Segment

Enterprises and individuals

Target Group

Enterprises and individuals looking to raise/deposit capital

Positioning

Pioneer bank of Belgium

SWOT Analysis

Strengths

1. Played an active part in the definition and implementation of the Eurosystem’s monetary policy.
2. Wide brand presence: From library to museum the bank has wider brand presence.
3. Government backing: as half the NBB stock is freely traded on Euronext Brussels, the other half of the shares are owned by the Belgian government.
4. Esteemed position: The banknotes and coins of Belgium are issued by National Bank
5. Has important duties like circulation and analysis of economic and financial information, & stability of the Belgian sector

Weaknesses

1. Increased government intervention due to government ownership of half of organization’s stake
2. Dependent on volatile financial market for revenues

Opportunities

1. Organic growth through increased offerings
2. Inorganic growth through partnerships and acquisitions
3. Chance to be the pioneer in Europe

Threats

1. Hovering Eurozone crisis
2.Prone to legislative changes.
3. Increased competition from global players

Competition

Competitors

1. KBC bank
2. BNP Paribas
3.AXA bank

4. Dexia N.V./S.A.



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