National Bank of Belgium SWOT Analysis, USP & Competitors
Posted in Banking & Financial Services, Total Reads: 1188
SWOT Analysis of National Bank of Belgium with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
National Bank of Belgium
Banque Nat de Belgique (National Bank of Belgium)
Banking and Financial Services
One of the reputed banks across Europe
Enterprises and individuals
Enterprises and individuals looking to raise/deposit capital
Pioneer bank of Belgium
1. Played an active part in the definition and implementation of the Eurosystem’s monetary policy. 2. Wide brand presence: From library to museum the bank has wider brand presence. 3. Government backing: as half the NBB stock is freely traded on Euronext Brussels, the other half of the shares are owned by the Belgian government. 4. Esteemed position: The banknotes and coins of Belgium are issued by National Bank 5. Has important duties like circulation and analysis of economic and financial information, & stability of the Belgian sector
1. Increased government intervention due to government ownership of half of organization’s stake 2. Dependent on volatile financial market for revenues
1. Organic growth through increased offerings 2. Inorganic growth through partnerships and acquisitions 3. Chance to be the pioneer in Europe
1. Hovering Eurozone crisis 2.Prone to legislative changes. 3. Increased competition from global players
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