Chiba Bank SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 743
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SWOT Analysis of Chiba Bank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Chiba Bank

Parent Company

The Chiba Bank, Ltd.

Category

Banking

Sector

Financial services

Tagline/ Slogan

First in the hearts of Customers, First in Our region

USP

Bank offering unique financial solutions through creativity

STP

Segment

Institutions and individuals

Target Group

Private individuals, SME’s , infrastructure and development companies in need of financing assistance

Positioning

A Japanese bank  offering diversified financial services in the Chiba Prefecture with high focus on development of the region

SWOT Analysis

Strengths

1. Strong presence in Chiba Prefecture, Japan
2. Specializes in retail and personal banking
3. Bank with high customer focus
4. Systematic risk of the bank is very low when compared to the industry and sector average

5. Ranked amongst the top in terms of deposits in Japan and  mortgage/housing loans in Japan

Weaknesses

1. High dependence on Chiba Prefecture Japan
2. Limited penetration across Japan and also no international exposure

Opportunities

1. High opportunity to grow in other prefectures and provinces in Japan
2. High opportunity to grow in commercial banking
3. Increase in population in Chiba region will help in increasing the customer base

4. Increasing investment activity in Chiba region will propel bank’s growth

5. Increase in customer spending in Japan will propel bank’s growth

Threats

1. Currency fluctuations across the world affecting the bank’s growth
2. Uncertainty in world markets affecting the bank
3. Regulatory changes in Japan affecting the bank

Competition

Competitors

1. Mizuho Financial Group
2. Mitsubishi UFJ Financial Group
3. Sumitomo Mitsui Financial Group

4. Keiyo Bank



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