Doha Bank Qatar SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 1277
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SWOT Analysis of Doha Bank Qatar with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Doha Bank Qatar

Parent Company

Doha Bank Ltd

Category

Banking

Sector

Financial services

Tagline/ Slogan

Banking transformed, with Doha Bank

USP

Bank services through innovative technologies and ingenuity of its people

STP

Segment

Institutional and individual clients

Target Group

Private individuals, commercial, corporate and institutional clients, SME’s

Positioning

Qatar’s leading financial services company with diversified offerings

SWOT Analysis

Strengths

1. Largest private commercial bank in the state of Qatar
2. Broad range of financial offerings
3. Awarded the Golden Peacock Global Award for Sustainability
4. Strong presence in Qatar

5. One of the biggest lender in Qatar by market value

Weaknesses

1. Limited global tie-ups and over dependence on the Qatar economy
2. Major chunk of the revenue comes from Personal and Commercial banking, less revenue comes from International banking

Opportunities

1. High opportunity to grow in emerging economies like India,once license to operate in India is granted
2. High opportunity to grow in UAE and other parts of the Middle East
3. Demand for Islamic banking in Qatar, will help in increasing the customer base

Threats

1. High reliance on foreign banks for deposits and funds is a major threat
2. Regulatory changes across the world can affect the bank
3. Political changes in the Middle East can affect the bank

Competition

Competitors

1. Qatar National Bank (QNB)
2. Mashreq Bank Qatar
3. Qatar Islamic Bank

4. Al Ahli Bank of Qatar



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