Julius Baer Group SWOT Analysis, USP & Competitors
Posted in Banking & Financial Services, Total Reads: 2030
SWOT Analysis of Julius Baer Group with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Julius Baer Group
Julius Bär & Co. AG
Your Private Bank
Banking with trust and absolute integrity
Institutional and individual clients
Sophisticated and affluent private clients, family offices, external asset managers in need of customized investment solutions
A leading Swiss private banking group, with high focus on servicing and advising private clients
1. Specializes in customized investment and wealth management services 2. Presence in 40 countries across the world 3. Largest international presence of all Swiss private banks 4. Bank with high focus on CSR activities 5. Has a compact and skilled workforce of over 3700 employees
1. Limited global tie-ups as compared to the global leaders in the industry 2. No presence in Americas which is a huge market
1. High opportunity to expand in North American market, where the presence is very minimal 2. Opportunity to grow in developing economies like India and China 3. Increasing wealth management business in the Middle East will help in expansion and growth of the bank
1. Weak economic outlook of Europe affecting the bank 2. Regulatory changes and Government policies in Switzerland will affect the bank
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