Korea Exchange Bank KEB SWOT Analysis, USP & Competitors
Posted in Banking & Financial Services, Total Reads: 1450
SWOT Analysis of Korea Exchange Bank KEB with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Korea Exchange Bank KEB
Korea Exchange Bank
Banking and Financial Services
My Partner KEB
Largest foreign exchange bank in South Korea
Individual and enterprises
Individual and enterprises looking for retail banking and global financial instruments(such as travelers cheque, etc).
Specialized foreign exchange bank in South Korea
1. Initiator: Introduced foreign currency in Korea for the first time, also introduced travelers cheques in South Korea. 2. Partnering grand events: Official sponsor bank for 1986 Asian Games & 1988 Seoul Olympic Games 3. Korea Exchange Bank is the largest and longest-running exchange bank in South Korea 4. One of few specialized banks in South Korea that buys and sell foreign currency coinage 5. Strong workforce of nearly 600 employees
1. Dependent on volatile finance market for revenues. 2. Risk of running into bad loans can prove fatal for the organization.
1. Organic growth through wider offerings. 2. Inorganic growth through mergers and partnerships.
1. Prone to government and legal interventions. 2. Increased competition from global players. 3. Prone to contagion effects of global crisis.
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