Landesbank Berlin SWOT Analysis, USP & Competitors
Posted in Banking & Financial Services, Total Reads: 920
SWOT Analysis of Landesbank Berlin with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Landesbank Berlin Holding AG
Banking and Financial Services
The Bank is the market leader in Berlin and stands for client orientation, fairness, security and modernity.
Individuals and enterprises looking to raise capital or deposit money.
One of the largest bank of Berlin
1. Robust business model: built on four pillars: Retail Banking and Regional Corporate Banking 2. Strong history spanning over a century: Bank has been functioning since 1818. 3. Record value of monthly new businesses enhances brad image 4. Healthy supply chain network: Around270 active partner savings banks, morethan90 of which as full cooperation partners
5.Leveraging prowess of Information and Communication technology: High-performance internet bank with over 168,000 customers
1. Geographically concentrated business: Business focused mostly at Berlin. 2. Volatile market conditions puts pressure on profits
1. Organic growth through increased offerings in financial instruments. 2. Inorganic growth through mergers and partnerships.
1. Looming Euro-zone crisis can put pressure on bank, as investors can pile in cash considering it as safe haven. 2. Increased threat of competition. 3. Prone to legal and governmental interventions.
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