Landesbank Berlin SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 799

SWOT Analysis of Landesbank Berlin with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Landesbank Berlin

Parent Company

Landesbank Berlin Holding AG




Banking and Financial Services

Tagline/ Slogan



The Bank is the market leader in Berlin and stands for client orientation, fairness, security and modernity.



Retail bankers

Target Group

Individuals and enterprises looking to raise capital or deposit money.


One of the largest bank of Berlin

SWOT Analysis


1. Robust business model: built on four pillars: Retail Banking and Regional Corporate Banking
2. Strong history spanning over a century: Bank has been functioning since 1818.
3. Record value of monthly new businesses enhances brad image
4. Healthy supply chain network: Around270 active partner savings banks, morethan90 of which as full cooperation partners

5.Leveraging prowess of Information and Communication technology: High-performance internet bank with over 168,000 customers


1. Geographically concentrated business: Business focused mostly at Berlin.
2. Volatile market conditions puts pressure on profits


1. Organic growth through increased offerings in financial instruments.
2. Inorganic growth through mergers and partnerships.


1. Looming Euro-zone crisis can put pressure on bank, as investors can pile in cash considering it as safe haven.
2. Increased threat of competition.
3. Prone to legal and governmental interventions.



1. Deutsche Bank
2. DZ Bank
3. BNP Paribas

4. Commerzbank


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