Posted in Banking & Financial Services, Total Reads: 1779
SWOT Analysis of Mashreq Bank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
We do banking, you do life
Providing banking services with high focus on innovation
Institutions and individuals
Private individuals, large corporate, SME’s and financial institutions
A UAE bank offering financial services to millions of customers and businesses since 1967
1. One of the leading UAE’s banks 2. Specializes in retail banking 3. Sturdy presence in Egypt, Qatar, Kuwait and Bahrain 4. Strong presence in internet banking
5. One of the largest bank in UAE by assets
6. 'Best Regional Retail Bank Award' at the Banker Middle East Industry Awards
1. Over dependence in the saturated Middle East market 2. Lacks global tie-ups and has very little presence in Europe, America and other Asian economies
1. Growth in mobile and internet banking will help in increasing the customer base 2. High opportunity to grow in other parts of the Middle East and emerging economies 3. High opportunity to grow in commercial and corporate banking
1. Regulatory changes in the Middle East will affect the banking operations 2. Decrease in investments and real estate market in UAE affecting the bank’s business 3. Global economic turmoil can affect the bank
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