Mashreq Bank SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 1731

SWOT Analysis of Mashreq Bank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Mashreq Bank

Parent Company

Mashreq PSC




Financial services

Tagline/ Slogan

We do banking, you do life


Providing banking services with high focus on innovation



Institutions and individuals

Target Group

Private individuals, large corporate, SME’s and financial institutions


A UAE bank offering financial services to millions of customers and businesses since 1967

SWOT Analysis


1. One of the leading UAE’s banks
2. Specializes in retail banking
3. Sturdy presence in Egypt, Qatar, Kuwait and Bahrain
4. Strong presence in internet banking

5. One of the largest bank in UAE by assets

6. 'Best Regional Retail Bank Award' at the Banker Middle East Industry Awards


1. Over dependence in the saturated Middle East market
2. Lacks global tie-ups and has very little presence in Europe, America and other Asian economies


1. Growth in mobile and internet banking will help in increasing the customer base
2. High opportunity to grow in other parts of the Middle East and emerging economies
3. High opportunity to grow in commercial and corporate banking


1. Regulatory changes in the Middle East will affect the banking operations
2. Decrease in investments and real estate market in UAE affecting the bank’s business
3. Global economic turmoil can affect the bank



1. First Gulf Bank
2. National Bank of Abu Dhabi
3. Emirates NBD


Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Share this Page on:

Similar Brands in the same Sector: