Mashreq Bank SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 1962
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SWOT Analysis of Mashreq Bank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Mashreq Bank

Parent Company

Mashreq PSC

Category

Banking

Sector

Financial services

Tagline/ Slogan

We do banking, you do life

USP

Providing banking services with high focus on innovation

STP

Segment

Institutions and individuals

Target Group

Private individuals, large corporate, SME’s and financial institutions

Positioning

A UAE bank offering financial services to millions of customers and businesses since 1967

SWOT Analysis

Strengths

1. One of the leading UAE’s banks
2. Specializes in retail banking
3. Sturdy presence in Egypt, Qatar, Kuwait and Bahrain
4. Strong presence in internet banking

5. One of the largest bank in UAE by assets

6. 'Best Regional Retail Bank Award' at the Banker Middle East Industry Awards

Weaknesses

1. Over dependence in the saturated Middle East market
2. Lacks global tie-ups and has very little presence in Europe, America and other Asian economies

Opportunities

1. Growth in mobile and internet banking will help in increasing the customer base
2. High opportunity to grow in other parts of the Middle East and emerging economies
3. High opportunity to grow in commercial and corporate banking

Threats

1. Regulatory changes in the Middle East will affect the banking operations
2. Decrease in investments and real estate market in UAE affecting the bank’s business
3. Global economic turmoil can affect the bank

Competition

Competitors

1. First Gulf Bank
2. National Bank of Abu Dhabi
3. Emirates NBD


The table above concludes the Mashreq Bank SWOT analysis along with its marketing strategy and brand parameters.

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