BEKB BCBE SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 829
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SWOT Analysis of BEKB BCBE with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

BEKB BCBE

Parent Company

Canton of Berne

Category

Banking

Sector

Banking and Financial Services

Tagline/ Slogan

With Pleasure!

USP

The focus of their client relationships is on mutual benefit, shaping the future and implementing solutions.

STP

Segment

People with Corporate and Private Banking needs.

Target Group

Corporates and Individuals

Positioning

Customer proximity, personal responsibility, entrepreneurship and a sales-orientated approach are the characteristic features of BEKB | BCBE's employees.

SWOT Analysis

Strengths

1. Has approx 1500 dedicated employees.
2. Customer base of around 5,00,000.
3. It has 79 branches ,18 mobile banking points and 1 online bank.
4. The bank has stronghold in Canton of Berne where it has customer base of Private and SME customers.
5. Has more than 64,000 shareholders

Weaknesses

1.Branch network too small compared to bigger banks
2.A regional bank has limited offering and penetration compared to global giants

Opportunities

1.They must try to increase their physical branch base.
2.As Swiss banks are known for their secrecy, they can open up their subsidiary in India.
3.They can open Investment management company in India , Singapore and China.

Threats

1.Euro Zone crisis.
2.Strong Swiss franc has effected the exports.
3. Increasing pressure from the USA and the European Union demanding global automatic information exchange.

Competition

Competitors

1. Bank Sarasin & Co. Ltd
2. Credit Suisse Group AG
3. HSBC Private Bank

4.UBS

5. Swiss Post



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