Posted in Banking & Financial Services, Total Reads: 872
SWOT Analysis of BEKB BCBE with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Canton of Berne
Banking and Financial Services
The focus of their client relationships is on mutual benefit, shaping the future and implementing solutions.
People with Corporate and Private Banking needs.
Corporates and Individuals
Customer proximity, personal responsibility, entrepreneurship and a sales-orientated approach are the characteristic features of BEKB | BCBE's employees.
1. Has approx 1500 dedicated employees. 2. Customer base of around 5,00,000. 3. It has 79 branches ,18 mobile banking points and 1 online bank. 4. The bank has stronghold in Canton of Berne where it has customer base of Private and SME customers. 5. Has more than 64,000 shareholders
1.Branch network too small compared to bigger banks 2.A regional bank has limited offering and penetration compared to global giants
1.They must try to increase their physical branch base. 2.As Swiss banks are known for their secrecy, they can open up their subsidiary in India. 3.They can open Investment management company in India , Singapore and China.
1.Euro Zone crisis. 2.Strong Swiss franc has effected the exports. 3. Increasing pressure from the USA and the European Union demanding global automatic information exchange.
1. Bank Sarasin & Co. Ltd 2. Credit Suisse Group AG 3. HSBC Private Bank
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