Hokuetsu Bank SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 636

SWOT Analysis of Hokuetsu Bank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Hokuetsu Bank

Parent Company

Hokuetsu Bank, Ltd.




Banking and Financial Services

Tagline/ Slogan

Customer Trust First


Niigata prefecture based regional bank



People having banking needs.

Target Group

Individuals and Businesses


The Bank continues to contribute handsomely to the dev elopment of regional communities on the strength of its "customer trust f irst" commitment.

SWOT Analysis


1. An employee base of 1400
2. The bank mainly operates in Niigata prefecture with its majority branches.
3. Has a good brand presence in Japan
4. The bank is a user of NTT DATARegional Bank Integrated Services Center.
5. Provides banking services, including deposits, loans, securities trading and investment, investment trust and insurance etc


1.Limited market capitalization in all areas
2.They are not a really very big brand as compared to other players in the banking sector.
3.Total branches are not enough to cater to the needs of the clients. They need to be strategically located to get the benefits


1.They can open up branches in other prefectures of Japan to minimize their risks.
2. Can open up wealth management services in Qatar, Kuwait and Bahrain.

3.Can open up a new subsidiary for Islamic finance operations in Malaysia, Indonesia, Gulf nations, Sudan, Tanzania etc.


1.Worsening conditions in the Euro Zone due to which exports have declined.
2.The expenses have exceeded the revenues of the country.
3.The country is having issues of electric supply as the Nuclear reactors have been shut down and the manufacturing sector is facing difficulties because of it.



1. The Daishi Bank, Ltd.
2. Gunma Bank, Ltd.
3. The Hachijuni Bank, Ltd


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