The Eighteenth Bank SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 756
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SWOT Analysis of The Eighteenth Bank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

The Eighteenth Bank

Parent Company

Eighteenth Bank Ltd

Category

Banking

Sector

Banking and Financial Services

Tagline/ Slogan

-

USP

Has a wide network of branches in the Nagasaki area

STP

Segment

For  the banking needs primarily in the port city and the prefecture of Nagasaki.

Target Group

Individuals and Businesses.

Positioning

The Eighteenth Bank will display foresight and sound management, make effective use of people and organizations, and provide the highest quality of services.

SWOT Analysis

Strengths

1. An employee base of nearly 1700
2. A large base of 100 branches in Japan.
3. Features in the forbes Global 2000 list of Public leading companies.
4. Stronghold in the Nagasaki dstrict.
5. The bank is well known in Japan for their services

Weaknesses

1.Apart from Nagasaki district, the remaining branches are not upto competitive levels
2.Strong competition from domestic and big international players means limited share

Opportunities

1.They can open up Yuan account to foster trades in Yuan currency.
2.They can setup branches in the Chinese regional banking segment to offer their expertise to the chinese customers.
3.They can open up retail banking branches in Philippines and India.

4.They can start offering financal and legal advisory services to the medium scale enterprises.

6.Opportunities in credit default swaps.

Threats

1. Weak momentum shown by the Japanese economy.
2.Increased import of Oil due to shutting down of the Nuclear power reactor.
3.Exports are affected by the disruptions in the supply chains due to the floods in Bangkok.

Competition

Competitors

1. The Bank of Saga Ltd.
2. Kumamoto Family Bank, Ltd.
3. Mitsubishi UFJ Financial Group, Inc



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