CAM Caja Mediterráneo SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 955
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SWOT Analysis of CAM Caja Mediterráneo with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

CAM (Caja Mediterráneo)

Parent Company

Banco Sabadell

Category

Banking

Sector

Banking and Financial Services

Tagline/ Slogan

Caja Mediterráneo

USP

Mediterranean Savings Bank.

STP

Segment

For people who need help for banking services.

Target Group

Individuals and Companies

Positioning

The Bank offers a comprehensive range of products and services, competent, highly qualified personnel, and IT platform with ample capacity to support future growth and a relentless focus on quality.

SWOT Analysis

Strengths

1. Banco Sabadell which is the parent company is the fifth-largest banking group in Spain.
2. They also have offices in tourist places and their staff can speak several European languages.
3. It has over 100 international branches.
4. Each year the bank organizes a range of activities (social and cultural) for people of all the ages in most of the towns throughout the Province of Alicante.

Weaknesses

1. Mostly the customers of the bank live in the province of Alicante. Shows the inability to sell in other places.
2. Limited performance of the bank as compared to the leading international players

Opportunities

1. Possibility of expansion in regions such as the Valencia region, Murcia and the Balearic Islands.
2. They can invest in China, by opening up retail banking branches at various places.
3. Banco Sabadell can acquire regional banks of Japan to infuse some new potential in the bank.

Threats

1. Surge in soured loans.
2. Restricted funding access.
3. Reduced ability of the government to support lenders as its own creditworthiness diminishes.

4. Increasing chances of bankruptcy of the nation.

5. Increasing borrowing cost for Spain.

6. Shrinking Spanish economy.

Competition

Competitors

1. Banco Bilbao Vizcaya Argentaria, S.A.
2. Banco Pastor, S.A.
3. Banco Popular Español, S.A.

4. Banco Santander, S.A.



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