Banco Bradesco SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 1702
Advertisements

SWOT Analysis of Banco Bradesco with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Banco Bradesco

Parent Company

Banco Bradesco

Category

Regional Banks

Sector

Banking and Financial Services

Tagline/ Slogan

Presença é Bradesco  (Presence is Bradesco)

USP

It is one of the largest private banks in Brazil offeringindividual and corporate banking services, credit operations, credit and debit cards investment banking

STP

Segment

Individuals and Corporates

Target Group

Bank to masses, anyone who wants to avail banking services

Positioning

One stop banking solution to all the banking needs

SWOT Analysis

Strengths

1. Use of advanced technology for retail banking
2. Wide ATM network across the country
3. Good domestic andInternational presence with nearly 5000 branches
4. Strong brand recall and visibility

5. Very strong financial position

6. High rate of expansion and acquisitions of other banks

Weaknesses

1. Presence only in Latin America
2. Decreased rating by rating agencies
3.Limited global presence and high dependence on Brazil

Opportunities

1.Sponsor of Olympic games
2. Brazil, one of the fastest developing countries
3. Increasing levels of disposable income which will lead to higher demand for banking services

4. Growth and expansion in other countries

Threats

1. Intense competition
2. Effect of Eurozone crisis
3.Changing government regulations

Competition

Competitors

1. Itaú Unibanco

2. Central Bank of Brazil

3. Banco Cruzeiro do Sul

4. Banco de Brasília

5. Banco do Brasil



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.


Similar Brands in the same Sector: