Banco Popular SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 1364
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SWOT Analysis of Banco Popular with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Banco Popular

Parent Company

Banco Popular

Category

Banking

Sector

Banking and Financial Services

Tagline/ Slogan

Make Dreams Happen

USP

Holding company for a number of different banks across the globe

STP

Segment

Any income segment individual or businesses

Target Group

Small and large enterprises, individuals in need of banking services

Positioning

Bank that provides all kinds of banking services in the best possible way

SWOT Analysis

Strengths

1. One of the top five largest banking group in Spain
2. Includes five regional banks
3. Subsidiaries across Europe and USA
4. Offices all across the globe with nearly 15,000 employees

5. Met tough European Union Capital Requirements

6. Strong branch network and ATM presence

Weaknesses

1.Performance affected by Eurozone crisis
2.Limited presence globally as operations dependent on Spain

Opportunities

1. Global expansion and tie-ups
2. Acquisitions of other banks in Europe and USA

Threats

1. New rules and regulations imposed on the European banks
2. Eurozone crisis
3. Extreme threshold limits on various fronts put by the watchdog on the banks

Competition

Competitors

1. Santander Central Hispano

2. Banco Bilbao VizcayaArgentaria

3. Caixad´Estalvis i Pensions de Barcelona “la Caixa”

4. Caja de Ahorros de Madrid

6. Caja de Ahorros de Valencia, Castellón y Alicante (Bancaixa)

7. Banc Sabadell

8. Caixad´Estalvis de Catalunya



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