Fifth Third Bank SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 2596
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SWOT Analysis of Fifth Third Bank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Fifth Third Bank

Parent Company

Fifth Third Bank

Category

Regional Banks

Sector

Banking and Financial Services

Tagline/ Slogan

The things we do for dreams

USP

Diversified financial services company

STP

Segment

Mid to high income segment, corporations

Target Group

Individuals, corporations and not-for-profit organizations

Positioning

Bank that provides all kinds of financial solutions at one place

SWOT Analysis

Strengths

1. Huge financial assets and strong financial position
2. Large no. of banking centers across USA
3. Huge employee base of nearly 22,000
4. Aggressive mergers and acquisitions

5. Rankedamongst the top in the Most Trusted Companies Study‎

6. Only bank that did not cut jobs during sub-prime crisis

Weaknesses

1.Alleged Security concerns and technical breaches in the past
2. Focus mainly only on limited banking services

Opportunities

1. Introduction of additional banking services
2. Expansion, mergers and acquisitions in North America

3. Global tieups to enhance market position

Threats

1. Global slowdown might affect banks performance

2. High degree of competition in the region

Competition

Competitors

1. Bank of America
2. Citibank
3. Wells Fargo

4. HSBC

5. U.S. Bancorp



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