Garanti Bank SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 2381
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SWOT Analysis of Garanti Bank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Garanti Bank

Parent Company

Garanti Bank

Category

Regional Banks

Sector

Banking and Financial Services

Tagline/ Slogan

The Bank in Your Mind

USP

One of the largest private banks in Turkey

STP

Segment

Corporate, commercial, SME, and Individuals

Target Group

Private and public sector companies, government institutions, small and medium sized businesses and individuals in need of financial assistance

Positioning

Bank which provides all kinds of financial services to satisfy any financial need

SWOT Analysis

Strengths

1. One of the largest-private bank in Turkey
2. Over 10 million customers.

3. GoodInternational presence in over 6 countries

4. Over 900 branch network

5. Recognized as the "Best Managed Company in Central and Eastern Europe" and Best Banking Group

6. Has a good employee base of nearly 20,000 employees

Weaknesses

1. Capital ratios affected by Basel II norms
2. Unstable political conditions in Middle-East countries affecting bond rates of the bank

Opportunities

1. International expansion
2. Reduction in overall debt costs of the country

3. Tie-ups in emergign economies

Threats

1. Increasing debt costs of the country
2. Currency devaluation
3. Reduction in ratings by rating agencies

Competition

Competitors

1. Ziraat Bank
2. Isbank
3. Yapi Credi Bank

4. Halkbank


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