Resona Holdings SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 646
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SWOT Analysis of Resona Holdings with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Resona Holdings

Parent Company

Resona Holdings

Category

Regional Banks

Sector

Banking and Financial Services

Tagline/ Slogan

Financial services group full of creativity

USP

Serving customers through an integrated group network and locally focused banking capabilities

STP

Segment

Low and mid segment individuals and corporates

Target Group

Any individual, SME, business in need of financial services

Positioning

Bank for masses

SWOT Analysis

Strengths

1.One of the top four largest banking group in Japan
2. Strategic alliances with other groups
3. Low cost and high efficient operations
4. Focus on key business domains

Weaknesses

1.Insolvent status in the past
2. Surrounded by alleged frauds and scandals
3. Sustained only because of injection of money from government

Opportunities

1. Attempts towards improving the brand image of the company
2. International business by global tie-ups

Threats

1. It is not a bank but only a holding company
2. Declining share price
3. Always in news for wrong reasons

4. Issues with Japanese banking sector as a whole

5. Highly  competitive environment

Competition

Competitors

1.Ashikaga Bank
2.Bank of Tokyo-Mitsubishi
3.Keiyo Bank

4. Miyazaki Bank



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