Shanghai Pudong Development Bank SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 759
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SWOT Analysis of Shanghai Pudong Development Bank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Shanghai Pudong Development Bank

Parent Company

Shanghai Pudong Development Bank

Category

Regional Banks

Sector

Banking and Financial Services

Tagline/ Slogan

Sticking to integrity and striving for excellence

USP

Joint-stock commercial bank

STP

Segment

Individuals and corporates in need of banking services

Target Group

Entities involved in development of Shanghai and Pudong

Positioning

Bank with focus on providing financial services to Shanghai and Pudong and contributing to the national economic development and social progress

SWOT Analysis

Strengths

1. First shareholding commercial bank to list with both Central Bank and China Securities Regulatory Commission
2. Exclusivity and focused financial services
3. Major role in development of Shanghai
4. High revenue in spite of small no. of branches

5. Strong work force of over 30,000 employees

Weaknesses

1. Limited services as compared to industry leaders
2. Network limitations
3. Not advanced on technological front and limited global presence and tie-ups

Opportunities

1. Expansion and growth opportunities within China
2. Chinese economy: one of the fastest growing exonomies in the world
3.Forex opportunities

4. International expansion and alliances with other Asian banks

Threats

1. Regulations of the Chinese Governments
2. Interference of various non-bank entities in management
3.Global economic condition

Competition

Competitors

1. The People’s Bank of China
2.Industrial and Commercial Bank of China Ltd.
3.Agricultural Bank of China

4. Bank of China Limited

5. Bank of Communications Limited

6. China CITIC Bank



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