SunTrust Bank SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 1265
Advertisements

SWOT Analysis of SunTrust Bank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

SunTrust Bank

Parent Company

SunTrust Banks Inc.

Category

Regional Banks

Sector

Banking and Financial Services

Tagline/ Slogan

Live Solid. Bank Solid.

USP

Offers retail and commercial banking, as well as trust services, mortgage banking, credit cards, mutual funds, insurance etc

STP

Segment

Institutional and individual clients

Target Group

Individuals,businesses, small, medium, large enterprises

Positioning

Bank with strong

SWOT Analysis

Strengths

1. Network of 1700 branches
2. Aggressive acquisitions has strengthened its position
3. Relationship with Coca-cola company has added more brand value
4. State-of-the-art online banking

5. Strong brand recall

6. Nearly 30,000 people employed with the bank

Weaknesses

1. High exposure to riskier assets
2.Limited global presence as compared to leading banks

Opportunities

1. Rise in profits
2. Buyback of shares

3. Expansion within and outside USA

Threats

1. Global economic slowdown
2. High degree of regional competition

Competition

Competitors

1. Bank of America
2. Citibank
3. Wells Fargo

4. HSBC

5. U.S. BANCORP



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.


Similar Brands in the same Sector: