SunTrust Bank SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 1628
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SWOT Analysis of SunTrust Bank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

SunTrust Bank

Parent Company

SunTrust Banks Inc.

Category

Regional Banks

Sector

Banking and Financial Services

Tagline/ Slogan

Live Solid. Bank Solid.

USP

Offers retail and commercial banking, as well as trust services, mortgage banking, credit cards, mutual funds, insurance etc

STP

Segment

Institutional and individual clients

Target Group

Individuals,businesses, small, medium, large enterprises

Positioning

Bank with strong

SWOT Analysis

Strengths

1. Network of 1700 branches
2. Aggressive acquisitions has strengthened its position
3. Relationship with Coca-cola company has added more brand value
4. State-of-the-art online banking

5. Strong brand recall

6. Nearly 30,000 people employed with the bank

Weaknesses

1. High exposure to riskier assets
2.Limited global presence as compared to leading banks

Opportunities

1. Rise in profits
2. Buyback of shares

3. Expansion within and outside USA

Threats

1. Global economic slowdown
2. High degree of regional competition

Competition

Competitors

1. Bank of America
2. Citibank
3. Wells Fargo

4. HSBC

5. U.S. BANCORP


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