Banco Popolare SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 854
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SWOT Analysis of Banco Popolare with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Banco Popolare

Parent Company

Banco Popolare

Category

Regional Banks

Sector

Banking and Financial Services

Tagline/ Slogan

Le tueradici,il tuo future. (Your roots, your future.)

USP

An Italian cooperative bank, formed in 2007 from the merger of BancoPopolare di Verona e Novara (BVPN) and BancaPopolareItaliana (BPI).

STP

Segment

Retail and wholesale banking

Target Group

Individuals and businesses in need of financial services

Positioning

A co-operative bank providing great banking facilities

SWOT Analysis

Strengths

1. Sustained in spite of the Eurozone crisis
2. First Italian bank to receive state aid

3. Popular awareness in Italy

4. Good customer service and brand visibility amongst domestic customers

5. Has a workforce of nearly 20,000 employees

Weaknesses

1. Huge sell of bonds to the state
2. Broke during financial crisis

Opportunities

1. Sustainability through long term defensive strategy
2. Acquisition of other ailing banks

3. Global tie-ups and international partnerships

Threats

1. Falling stocks
2. Eurozone crisis

3. Global slowdown and reduced liquidity of the economy

Competition

Competitors

1.AssociazioneBancariaItaliana
2.BancaCreditoItaliano
3.Bancad'Italia

4. BancaNazionale Del lavoro

5. Mediobanca

6. SanPaolo IMI



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