Bancolombia SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 2976
Advertisements

SWOT Analysis of Bancolombia with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Bancolombia

Parent Company

Bancolombia S.A.

Category

Regional Banks

Sector

Banking and Financial Services

Tagline/ Slogan

Qué tan alto quieresllegar (How high you want to go)

USP

Largest commercial bank in Colombia

STP

Segment

Corporate and Government Banking, Treasury, Mortgage Banking and Personal and Small and Medium-Sized Enterprises (SMEs) Banking

Target Group

Anyone in need of financial services of a bank

Positioning

Bank specialized in saving and current accounts, debit and credit cards, pension plans, mortgages, remittances delivery, consumer and commercial loans, and other banking operations

SWOT Analysis

Strengths

1. Largest commercial bank in Colombia
2. Upgraded rating by rating agencies

3. High No. of subsidiaries

4. Large branch network across the country

5. Good presence among retail as well as corporate customers

6. Over 16,000 strong employee force

Weaknesses

1. Falling stock price
2. Reduced investor interest
3. Reputational risk in Latin American banks

Opportunities

1. Refinancing opportunities in the country
2. Expansion in Latin America
3. Acquisition opportunities in the continent

4. Growing banking sector of the country

Threats

1. Currency fluctuations
2. Global economic slowdown might affect the performance of the bank

Competition

Competitors

1.Banco de Bogota
2.Davivienda
3.BBVA

4. Banco de Occidente



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.


Similar Brands in the same Sector: