Banco Comercial Portugues (Millenium BCP) SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 1420
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SWOT Analysis of Banco Comercial Portugues (Millenium BCP) with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Banco Comercial Portugues (Millenium BCP)

Parent Company

Banco Comercial Português (BCP) (Portugese Commercial Bank)

Category

Regional Banks

Sector

Banking and Financial Services

Tagline/ Slogan

-

USP

The largest private bank in Portugal

STP

Segment

Premium segment, high income group

Target Group

High end customers, HNIs, Ultra HNIs, Large Enterprises

Positioning

Bank that provides all banking solutions at one place

SWOT Analysis

Strengths

1. Better market performance than other banks
2. Member of the Euronext 100 stock index
3. Over 900 branches in Portugal
4. Strong ATM network across various cities

5. Among one of the top regional banks globally

6. Has nearly 22,000 employees

Weaknesses

1. Huge bailout was required in the past due to Eurozone crisis
2.Alleged charges of fraud in the past affected brand
3.Limited global presence compared to leading banks

Opportunities

1. Opportunities after Europe comes out of the crisis

2. Expansion in other European countries

3. Exposure to more stable Asian economies

Threats

1. Eurozone crisis
2. Global slowdown might affect the bank
3.Fluctuations in the Portuguese economy

Competition

Competitors

1. Banif
2. BEF
3. BPI

4. The Credito Agricola Group

5. CGD



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