Grupo Financiero Inbursa SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 691
Advertisements

SWOT Analysis of Grupo Financiero Inbursa with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Grupo Financiero Inbursa

Parent Company

Grupo Financiero Inbursa

Category

Regional Banks

Sector

Banking and Financial Services

Tagline/ Slogan

Difference in your favor

USP

A financial company through its subsidiaries, provides banking and related services in Mexico

STP

Segment

Credit Card and Debit Cards, Mortgage Loans, Car Loan, Investment Products and Bonds, Life Insurance, Medical Expenses, Autos

Target Group

Businesses and individuals in need of financial services

Positioning

Dedicated for over 42 years to the benefit of customers and demonstrated currently occupy fourth place in commercial loans in the country

SWOT Analysis

Strengths

1. Great online banking facilities
2. Big employee base of nearly 7,000 employees
3. Strong branch network across Mexico
4.One of the top five banks in commercial loans in Mexico

Weaknesses

1. Not present internationally
2. Weakening of revenue and financial fluctuations are a reason for concern

Opportunities

1. Expansion in Latin America
2. Increase in demand for banking services in the country

Threats

1. Global economic slowdown
2. Problems with local Mexican economy

3. Changing banking sector rules and policies

Competition

Competitors

1.BBVA Bancomer  
2. Banamex
3. Banco Santander

4. Banorte

5. Scotiabank

6. ING

7. IXE



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.


Similar Brands in the same Sector: