Krung Thai Bank SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 1713
Advertisements

SWOT Analysis of Krung Thai Bank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Krung Thai Bank

Parent Company

Krung Thai Bank

Category

Regional Banks

Sector

Banking and Financial Services

Tagline/ Slogan

-

USP

The state-owned bank under the license issued by the Ministry of Finance

STP

Segment

Retail and wholesale banking

Target Group

Individuals, small business customers and government institutions

Positioning

Bank that succeeded well in business operation and enjoyed stable and rapid growth while making improvement and broadening its organization to better respond to the customer needs

SWOT Analysis

Strengths

1. The top choice for most government agencies
2. Widespread presence in Thailand
3. Around 18000+ employees
4. Office hours are different from other commercial banks, which are adjusted to suit the economic environment and commercial operations

5. Only commercial bank having branch network and ATMs in all provinces nationwide.

Weaknesses

1.Alleged engagement in loan scandals
2.No international presence and dependence only on Thailand

Opportunities

1. High credit growth rate in Thailand
2. Improving investor confidence after 2011 natural disaster
3. Government aid to boost the economy

4. Increase in demand for banking services in Thailand

Threats

1. Economy yet recovering from devastating flood disaster last year
2. Low GDP growth rate of Thai economy

Competition

Competitors

1.Siam Commercial Bank
2.Bank of Ayudhya
3.Bangkok Bank

4.Kasikorn Bank

5.Kiatnakin Bank

6.Tisco Bank

7.Thanachart Bank



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.


Similar Brands in the same Sector: