Posted in Banking & Financial Services, Total Reads: 736
SWOT Analysis of Shizuoka Bank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Banking and Financial Services
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A Japanese regional bank headquartered in Shizuoka, Shizuoka Prefecture
Banking and financial services for corporate clients and individuals
People and commerical organisations
Banking organisation for realising the goals of customers
1. 187 domestic branches 2. Over 3000 employees 3. Overseas offices in Los Angeles, New York, Brussels, Hong Kong, Shanghai, and Singapore 4. Overall performance and strength indicators superior to any of the major Japanese banks
1.Primarily concentrated in the Tokai region between Tokyo and Osaka 2. Insignificant presence in International Market
1. Rebranding and changing the image of being a local bank 2. International expansion in Asia and Europe
1. Low demand for banking services in Japan 2. Falling industrial output of Japanese economy 3. Deflation concerns of the economy
1.Ashikaga Bank 2.Bank of Tokyo-Mitsubishi 3.Keiyo Bank
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