Shizuoka Bank SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 651
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SWOT Analysis of Shizuoka Bank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Shizuoka Bank

Parent Company

Shizuoka Bank

Category

Regional Banks

Sector

Banking and Financial Services

Tagline/ Slogan

Dream with you

USP

A Japanese regional bank headquartered in Shizuoka, Shizuoka Prefecture

STP

Segment

Banking and financial services for corporate clients and individuals

Target Group

People and commerical organisations

Positioning

Banking organisation for realising the goals of customers

SWOT Analysis

Strengths

1. 187 domestic branches
2. Over 3000 employees
3. Overseas offices in Los Angeles, New York, Brussels, Hong Kong, Shanghai, and Singapore
4. Overall performance and strength indicators superior to any of the major Japanese banks

Weaknesses

1.Primarily concentrated in the Tokai region between Tokyo and Osaka
2. Insignificant presence in International Market

Opportunities

1. Rebranding and changing the image of being a local bank
2. International expansion in Asia and Europe

Threats

1. Low demand for banking services in Japan
2. Falling industrial output of Japanese economy
3. Deflation concerns of the economy

Competition

Competitors

1.Ashikaga Bank
2.Bank of Tokyo-Mitsubishi
3.Keiyo Bank

4.Shinsei Bank.

5.Sumitomo Mitsui Banking Corporation (SMBC)

6. Yamagata Shiawase Bank

7.San-in Godo Bank



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