Riyad Bank SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 1407
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SWOT Analysis of Riyad Bank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Riyad Bank

Parent Company

Riyad Bank

Category

Regional Banks

Sector

Banking and Financial Services

Tagline/ Slogan

-

USP

Islamic banking

STP

Segment

Personal, corporate. Islamic banking

Target Group

Anyone who needs any kind of banking services, businesses, SMEs

Positioning

One of the largest financial institutions in Saudi Arabia and the Middle East, with a strong corporate and retail banking franchise

SWOT Analysis

Strengths

1. All kinds of banking services
2. Huge asset base and strong financial position
3. Strong brand image in Saudi Arabia and Middle East
4. Huge dividend distributions in recent past

5. Going strong in stock market

6. Comparatively large branch network in the country

Weaknesses

1. Limitations of geography and strict laws means operational efficiency is resctricted
2. International banking not as developed as leading banks

Opportunities

1. Rising crude oil prices across the globe
2. Saudi economy expected to do well in near future
3. Expansion in the Gulf

Threats

1. Intense competition
2. Exposure to similar kind of risks at the same time
3. Dependency on crude oil

Competition

Competitors

1.Arab National Bank (anb)
2.Al Rajhi Bank
3.Bank Al-Jazira (BAJ)

4. Islamic Development Bank (IDB)

5. National Commercial Bank (NCB)



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