Comerica SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 1002
Advertisements

SWOT Analysis of Comerica with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Comerica

Parent Company

Comerica Incorporated

Category

Regional Banks

Sector

Banking and Financial Services

Tagline/ Slogan

Committed to Business

USP

Among the top US regional banks acclaimed globally

STP

Segment

Business Banking, Retail Banking, and Wealth Management segments

Target Group

Individuals and enterprises that need financial services

Positioning

One of the 25-largest banking companies in the U.S.

SWOT Analysis

Strengths

1. Focused area of operations
2. Large employee base of 9000+ employees
3. One of the few area banks to survive the Great Depression
4. Consistent performance in stock market

5. Large assets and core deposits that underlines strong financial position of the bank

Weaknesses

1. Not present in all parts of USA
2.Faced lawsuits that dampened the image of the bank
3.Presence in all segments restricted

Opportunities

1.Eurozone crisis has made USA the preferred destination for investments
2. Expansion within USA
3. Additional banking services in areas where the bank is not present currently

Threats

1. Intense competition from other banks

2. Image of local bank not healthy in long term

3. Fluctuating global economy and changing regulations

Competition

Competitors

1.Bank of America
2.U.S. Bancorp
3.Citibank

4.Wells Fargo

5.Bank of New York Mellon

6.Capital One

7.Fifth Third Bancorp

8.SunTrust Bank



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.


Similar Brands in the same Sector: