Bank of Ningbo SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 923
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SWOT Analysis of Bank of Ningbo with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Bank of Ningbo

Parent Company

Bank of Ningbo

Category

Regional Banks

Sector

Banking and Financial Services

Tagline/ Slogan

-

USP

Strong banking presence in Shanghai and Ningbo

STP

Segment

Corporate, retail and personal banking

Target Group

Individuals and businesses in need of banking services

Positioning

A city commercial bank in Ningbo, Zhejiang, China

SWOT Analysis

Strengths

1. Nearly 80 branches in Ningbo and Shanghai only
2. One of the constitute stocks in Shenzhen Stock Exchange Component Index
3. Relocated several major departments from Ningbo to Shanghai
4. Changed its name to Bank of Ningbo and listed its shares on the Shenzhen Stock Exchange

5. Singapore's Oversea-Chinese Banking Corporation took a stake in Bank of Ningbo, thereby increasing its presence

Weaknesses

1. Dominated by government policies
2.Very small branch network in China compared to leaders

3. No international presence and less visibility

Opportunities

1. Expansion within China
2. More independent management and less interference from the government

3. Global penetration with tie-ups with international banks

Threats

1. Communist government in China can affect the management decisions
2.Slowdown of Chinese economy

3. Fluctuating world economy can affect overall operations

Competition

Competitors

1. The People’s Bank of China
2.Industrial and Commercial Bank of China Ltd.
3.Agricultural Bank of China

4. Bank of China Limited

5. Bank of Communications Limited

6. China CITIC Bank


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