Qatar Islamic Bank SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 1542

SWOT Analysis of Qatar Islamic Bank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Qatar Islamic Bank

Parent Company

Qatar Islamic Bank


Regional Banks


Banking and Financial Services

Tagline/ Slogan

Committed to leadership


Leading international Islamic bank, comprehensive, sticking to the provisions of Islamic law



innovative financial solutions compatible with the provisions of Islamic Sharia

Target Group

Individuals and businesses in need of Islamic banking facilities


Islamic bank with Integrity and Transparency

SWOT Analysis


1. First Islamic bank in Qatar
2. Around 35 branches in Qatar
3. Nearly one-third of the market of Islamic banking in Qatar
4. It has a significant market share of the total banking in Qatar

5. 110+ ATM machines covering Qatar


1. No international presence
2. Only Islamic banking facilities are provided
3. Limited brand recall and still less branch network compared to market leaders


1. Exploring Islamic banking opportunities in other Islam dominated countries
2. Branding and marketing the brand in the Middle East

3. Increasing number of branches and going for international tie-ups


1.Changing banking needs of individuals in Qatar
2. Foreign bank establishments in Qatar



1. QNB

2. HSBC Bank Middle East

3. IBQ

4. Qatar Central Bank

5. Qatar Development Bank

6. Commercial Bank Qatar


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