Qatar Islamic Bank SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 1592
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SWOT Analysis of Qatar Islamic Bank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Qatar Islamic Bank

Parent Company

Qatar Islamic Bank

Category

Regional Banks

Sector

Banking and Financial Services

Tagline/ Slogan

Committed to leadership

USP

Leading international Islamic bank, comprehensive, sticking to the provisions of Islamic law

STP

Segment

innovative financial solutions compatible with the provisions of Islamic Sharia

Target Group

Individuals and businesses in need of Islamic banking facilities

Positioning

Islamic bank with Integrity and Transparency

SWOT Analysis

Strengths

1. First Islamic bank in Qatar
2. Around 35 branches in Qatar
3. Nearly one-third of the market of Islamic banking in Qatar
4. It has a significant market share of the total banking in Qatar

5. 110+ ATM machines covering Qatar

Weaknesses

1. No international presence
2. Only Islamic banking facilities are provided
3. Limited brand recall and still less branch network compared to market leaders

Opportunities

1. Exploring Islamic banking opportunities in other Islam dominated countries
2. Branding and marketing the brand in the Middle East

3. Increasing number of branches and going for international tie-ups

Threats

1.Changing banking needs of individuals in Qatar
2. Foreign bank establishments in Qatar

Competition

Competitors

1. QNB

2. HSBC Bank Middle East

3. IBQ

4. Qatar Central Bank

5. Qatar Development Bank

6. Commercial Bank Qatar



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