Joyo Bank SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 782

SWOT Analysis of Joyo Bank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Joyo Bank

Parent Company

Joyo Bank


Regional Banks


Banking and Financial Services

Tagline/ Slogan

Best partner bank


Relatively large among Japanese regional lenders, and operates branches throughout the Kantō region



Consumer banking and corporate banking

Target Group

SMEs, large enterprises, individuals in Japan


Bank with extensive network in Japan

SWOT Analysis


1. Huge asset base with strong financial position

2. Strong employee base of 3500+ employees

3. Nearly 150 branches in Japan

4. It is a member Regional Banks Association of Japan


1. Not as technologically advanced as market leaders
2. Recovery from the effect of natural disaster is a concern
3. Increasing ratio of NPAs


1. International expansion in Singapore and other countries
2. Acquisition of sick banks in Japan

3. More penetration domestically to increase stronghold


1. Contracting economy of Japan
2. NPAs is a big concern in present and future as well

3. Presence and expansion of international banks



1. Bank of Japan

2. Mitsubishi UFJ Financial Group

3. Mizuho Financial Group

4. Dresdner Bank

5. Japan Bank for International Cooperation

6. Société Générale

7. Shinsei Bank


Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Similar Brands in the same Sector: