Joyo Bank SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 794
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SWOT Analysis of Joyo Bank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Joyo Bank

Parent Company

Joyo Bank

Category

Regional Banks

Sector

Banking and Financial Services

Tagline/ Slogan

Best partner bank

USP

Relatively large among Japanese regional lenders, and operates branches throughout the Kantō region

STP

Segment

Consumer banking and corporate banking

Target Group

SMEs, large enterprises, individuals in Japan

Positioning

Bank with extensive network in Japan

SWOT Analysis

Strengths

1. Huge asset base with strong financial position

2. Strong employee base of 3500+ employees

3. Nearly 150 branches in Japan

4. It is a member Regional Banks Association of Japan

Weaknesses

1. Not as technologically advanced as market leaders
2. Recovery from the effect of natural disaster is a concern
3. Increasing ratio of NPAs

Opportunities

1. International expansion in Singapore and other countries
2. Acquisition of sick banks in Japan

3. More penetration domestically to increase stronghold

Threats

1. Contracting economy of Japan
2. NPAs is a big concern in present and future as well

3. Presence and expansion of international banks

Competition

Competitors

1. Bank of Japan

2. Mitsubishi UFJ Financial Group

3. Mizuho Financial Group

4. Dresdner Bank

5. Japan Bank for International Cooperation

6. Société Générale

7. Shinsei Bank



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