Hokuhoku Financial Group SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 921
Advertisements

SWOT Analysis of Hokuhoku Financial Group with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Hokuhoku Financial Group

Parent Company

Hokuhoku Financial Group

Category

Regional Banks

Sector

Banking and Financial Services

Tagline/ Slogan

World heritage status for Takaoka's treasures

USP

Comprehensive financial services with extensive regional network

STP

Segment

Consumer banking, corporate banking and investment services

Target Group

Individuals and corporates in need of banking facilities

Positioning

Bank that believes in strengthening market capabilities, increasing management efficiency and cementing customer loyalty

SWOT Analysis

Strengths

1. Huge asset base and strong financial position
2. Nearly 3000 employees present in the worldforce
3. Close to 200 branches in Japan
4. One of the largest financial institutions in Japan

5. Good number of acquisition and subsidieries

Weaknesses

1. High ratio of NPA
2. Inability to resolve the issues related to loan defaults
3.Consolidation of management with Hokkaido Bank is another concern

Opportunities

1. Reduced NPA can boost profit earnings
2. Overseas business opportunities

3. More marketing and branches in Japan to tap domestic market

Threats

1. Contraction of Japanese economy is a concern for the bank’s future
2. Reducing NPAs and growing business are two conflicting interests

Competition

Competitors

1.Bank of Japan
2.Mitsubishi UFJ Financial Group
3.Mizuho Financial Group

4.Dresdner Bank

5.Japan Bank for International Cooperation

6.SociétéGénérale

7.Shinsei Bank



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.


Similar Brands in the same Sector: