Banque Cantonale Vaudoise BCV SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 751
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SWOT Analysis of Banque Cantonale Vaudoise BCV with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Banque Cantonale Vaudoise (BCV)

Parent Company

Banque Cantonale Vaudoise (BCV)

Category

Regional Banks

Sector

Banking and Financial Services

Tagline/ Slogan

-

USP

Bank that offers a broad range of services to a highly diverse customer base

STP

Segment

Corporate and consumer banking

Target Group

Individuals businesses and financial professionals

Positioning

The only bank dedicated to the Canton of Vaud, its residents and its businesses

SWOT Analysis

Strengths

1. Ranked among the five largest universal banks in Switzerland
2. Second largest cantonal bank in the country
3. Highly focused bank in its area of operations

4. Good brand presence across the country

5. Strong brand reputation and financial stability

Weaknesses

1. Commitments of the bank do not enjoy the guarantee of the State
2.Failure to clarify the scheme to open accounts in foreign currency‎
3. Too specific geography even within Switzerland and less international brand recognition

Opportunities

1. International expansion in less risky economies
2. Reduced exposure to Europe

Threats

1. Eurozone crisis has already affected the bank’s asset base and can further enlarge the hole created

2. Unclear policies at central level in Switzerland can affect strategic decisions of the bank

3. Global recession and international govt policies

Competition

Competitors

1.UBS AG
2.Credit Suisse AG
3.Swiss National Bank

4.Raiffeisen bank

5.Zürcher Kantonalbank

6.HSBC

7.BNP Paribas



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