Commercial Bank Qatar SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 1600
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SWOT Analysis of Commercial Bank Qatar with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Commercial Bank Qatar

Parent Company

Commercial Bank Qatar

Category

Regional Banks

Sector

Banking and Financial Services

Tagline/ Slogan

-

USP

First bank in Qatar to do public bond issuance in Switzerland

STP

Segment

Corporate, retail, and investment banking services

Target Group

Individuals and corporate clients

Positioning

Bank dedicated to supporting Qatar’s community and social infrastructure

SWOT Analysis

Strengths

1. Strong Total assets and good financial position in the market
2. Strategic partnerships with associated banks, the National Bank of Oman (NBO) in Oman and United Arab Bank (UAB) in the UAE
3. Strong credit ratings of (A) from Fitch, (A1) from Moody’s and (A-) from Standard & Poor’s
4. Nearly 30 full service branches and 150+ ATMs

Weaknesses

1.No International presence
2. Limited presence in Qatar in terms of network of branches

3. Brand recall is very less globally

Opportunities

1. Expansion in other Middle East economies

2. Building International brand image

3. Tie-up with international banks to enhance penetration

Threats

1. Increasing competition in the Middle East
2. Presence of foreign banks

3. Affect of changing world economy and currency values

Competition

Competitors

1. QNB
2.HSBC Bank Middle East
3. IBQ

4.Qatar Central Bank

5. Qatar Development Bank



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