ATEbank SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 776
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SWOT Analysis of ATEbank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

ATEbank

Parent Company

ATEbank

Category

Regional Banks

Sector

Banking and Financial Services

Tagline/ Slogan

Agricultural Bank of Greece

USP

A commercial bank based in Athens, Greece especially for farmers

STP

Segment

Corporate and consumer banking

Target Group

Individuals, farmers, businesses

Positioning

A bank for well-being of farmers

SWOT Analysis

Strengths

1. Strong assets and strong financial position
2. Aggressive expansion plans
3. Recent increase in share capital of the bank
4. Around 9,000 strong employee base

5. Strong presence on Greek Stock Exchange

6. One of the oldest banks in Greece

Weaknesses

1. Diverted focus from farmers
2. Bank lost its original purpose of existence for farmers

Opportunities

1. Moving focus out of Europe
2. Reducing exposure to Europe, Government of Greece

Threats

1. Eurozone crisis and economic fluctuations

2. Exposure to troubled European economies
3. Falling demand for banking

Competition

Competitors

1.Bank of Greece

2.National Bank of Greece

3.Bank of Cyprus

4.Piraeus Bank

5.Emporiki Bank

6.EFG Eurobank-Ergasias

 


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