Basler Kantonalbank SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 963
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SWOT Analysis of Basler Kantonalbank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Basler Kantonalbank

Parent Company

Basler Kantonalbank

Category

Regional Banks

Sector

Banking and Financial Services

Tagline/ Slogan

Bank for fair banking

USP

Universal banking

STP

Segment

Retail and Private banking, corporate banking

Target Group

HNIs, businesses, SMEs

Positioning

Bank for the wealthiest people in the world, Swiss bank

SWOT Analysis

Strengths

1. AA+ rating from S & P
2. Universal banking across various segments
3. Bank with government guarantee
4. BKB Group is one of total assets to the group of the ten largest banks in Switzerland

5. String and growing profits and financial position

Weaknesses

1.Too focused on one client group
2.No international presence

Opportunities

1. Diversification in terms of client groups served
2. Expansion in less riskier BRIC countries

Threats

1. Eurozone crisis can significantly impact the bank’s performance
2. Exposure to European countries like France, Germany, Italy etc.

Competition

Competitors

1. UBS AG

2. Credit Suisse AG

3. Swiss National Bank

4. Raiffeisen bank

5. ZürcherKantonalbank

6. HSBC

7. BNP Paribas

 


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