Daishi Bank SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 633
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SWOT Analysis of Daishi Bank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Daishi Bank

Parent Company

Daishi Bank

Category

Regional Banks

Sector

Banking and Financial Services

Tagline/ Slogan

-

USP

One of the oldest Japanese bank

STP

Segment

Traditional deposit banking and other products and services

Target Group

Individuals and corporates in need of banking services

Positioning

Trustworthy and oldest Japanese bank

SWOT Analysis

Strengths

1. Over 120 branches in Japan
2. Large ATM network
3. Stable market performance
4. Wide presence in Japan

5. High customer satisfaction rate

Weaknesses

1. No presence in international markets
2. Lacks advanced technology
3. No aggressive acquisition or expansion plans

Opportunities

1. Opening offices in international markets
2. Acquiring other small banks

Threats

1. Contracting Japanese economy
2. Exposure to European nations, PIIGS

Competition

Competitors

1. Bank of Japan

2. Mitsubishi UFJ Financial Group

3. Mizuho Financial Group

4. Dresdner Bank

5. Japan Bank for International Cooperation


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