Hachijuni Bank SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 585
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SWOT Analysis of Hachijuni Bank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Hachijuni Bank

Parent Company

Hachijuni Bank

Category

Regional Banks

Sector

Banking and Financial Services

Tagline/ Slogan

-

USP

Bank that serves  individuals and businesses with traditional products as deposit services and loans

STP

Segment

Corporate and consumer banking

Target Group

Individuals, corporates, SMEs in Japan

Positioning

A bank with simplicity and focus

SWOT Analysis

Strengths

1. More than 150 branches in Japan
2. Owns subsidiaries active in financial services including leasing, consumer loan guarantee, investment advisory, venture capital for high-tech firms, and credit cards
3. A branch in Hong Kong and representative offices in China, Singapore, and Thailand
4. Founded in  1931 and one of the oldest banks in Japan

5. Better performance in stock market than peers

Weaknesses

1. Branches primarily in the central prefecture of Nagano
2. No international presence
3. Limited brand recall as compared to international players

Opportunities

1. Expansion within Japan
2. Expansion in South-East Asian economies

Threats

1.Contracting Japanese economy
2.Decreasing demand for banking in Japan

Competition

Competitors

1. Bank of Japan

2. Mitsubishi UFJ Financial Group

3. Mizuho Financial Group

4. Dresdner Bank

5. Japan Bank for International Cooperation

6. Société Générale

7. Shinsei Bank



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