Posted in Banking & Financial Services, Total Reads: 636
SWOT Analysis of Hachijuni Bank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Banking and Financial Services
Bank that serves individuals and businesses with traditional products as deposit services and loans
Corporate and consumer banking
Individuals, corporates, SMEs in Japan
A bank with simplicity and focus
1. More than 150 branches in Japan 2. Owns subsidiaries active in financial services including leasing, consumer loan guarantee, investment advisory, venture capital for high-tech firms, and credit cards 3. A branch in Hong Kong and representative offices in China, Singapore, and Thailand 4. Founded in 1931 and one of the oldest banks in Japan
5. Better performance in stock market than peers
1. Branches primarily in the central prefecture of Nagano 2. No international presence 3. Limited brand recall as compared to international players
1. Expansion within Japan 2. Expansion in South-East Asian economies
1.Contracting Japanese economy 2.Decreasing demand for banking in Japan
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